*We are visiting Morrinsville tomorrow, 4 August, so if you would like a visit please contact us now*

Selling or buying a property or business?

www.nzpropertyforsale.co.nz
Special Offer - List your property for just $12.95 (STANDARD) or $24.95 (FEATURED)
CLICK HERE and insert this Promotional Code: "client07"
Normal listing price is $24.95 (STANDARD) or $49.95 (FEATURED)


Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.matamata-info.co.nz/countrylodge (site updated) - www.morrinsville-info.co.nz/CentralMotorLodge (total revamp) - www.tearoha-info.co.nz/homesteadmountainview (image update and Secure Booking Form added) - www.thames-info.co.nz/oceanview (new owners have re-instated this popular Thames website)

July Stats - 9817 Pageviews from 4420 unique visitors.
July's top directories in order of popularity are -
www.morrinsville-info.co.nz/floorservices
www.morrinsville-info.co.nz/floorman
www.morrinsville-info.co.nz/MorrinsvilleMotel

www.morrinsville-info.co.nz/tatua

www.morrinsville-info.co.nz/SportcraftBoats
www.morrinsville-info.co.nz/education


Our most visited index pages, in order of popularity were: INFORMATION - BUSINESSES - ACCOMMODATION - CLASSIFIEDS

Some extra statistical info:
The information below shows us the top 10 entry, and exit pages for www.morrinsville-info.co.nz. As expected the index page ranks No. 1 and also, not surprisingly includes most of our top sites and indexes. The exit pages are an indication that the visitor has found what they are looking for and exited via that page. It is good to see that 21.4% of visitors arrive via the index page, but only 12.1% leave via that page ... an indication that almost 50% of our visitors may have gone on to find what they want! (You can visit these sites by clicking on the links below)

 

Top 10 of 44 Total Entry Pages

 

 

 

 

 

 

#

Hits

Visits

URL

 

 

 

 

 

 

1

812

3.34%

650

21.41%

/

2

601

2.47%

412

13.57%

/information.htm

3

511

2.10%

234

7.71%

/businesses.htm

4

231

0.95%

122

4.02%

/tatua/

5

266

1.10%

108

3.56%

/floorman/

6

211

0.87%

106

3.49%

/SportcraftBoats/

7

261

1.07%

105

3.46%

/MorrinsvilleMotel/

8

270

1.11%

101

3.33%

/floorservices/

9

200

0.82%

79

2.60%

/classifieds.html

10

132

0.54%

66

2.17%

/McLarensRuralServices/special.html

 

 

 

 

 

 

 

 

Top 10 of 45 Total Exit Pages

 

 

 

 

 

 

#

Hits

Visits

URL

 

 

 

 

 

 

1

812

3.34%

511

12.16%

/

2

511

2.10%

339

8.07%

/businesses.htm

3

601

2.47%

335

7.97%

/information.htm

4

266

1.10%

207

4.93%

/floorman/

5

270

1.11%

183

4.35%

/floorservices/

6

261

1.07%

169

4.02%

/MorrinsvilleMotel/

7

211

0.87%

168

4.00%

/SportcraftBoats/

8

231

0.95%

167

3.97%

/tatua/

9

204

0.84%

137

3.26%

/education/

10

157

0.65%

121

2.88%

/FloristBoutique/

 

 

 

 

 

 



Why Should They Buy From You?

A website must communicate confidence to meet a potential customer's needs and to successfully persuade. Another element, less obvious but no less critical, is value. Not just value offered to customers but also values regarding you: who you are and why you're in business.

When a brand conveys its core values, it creates a foundation for communicating trust, credibility, and confidence.

Core values can be identified as "meta-needs." These needs can't be permanently satiated. Esteem, love, safety, and physiological needs aren't perceived as needs once they're satisfied, just as hunger isn't felt once the need is met. Meta-needs are never completely filled. Meta-needs can include truth, goodness, beauty, unity, wholeness, aliveness, uniqueness, perfection, necessity, completion, justice, order, simplicity, effortlessness, playfulness, self-sufficiency, meaningfulness and so the list goes on. People spend their lives in search of peak experiences to achieve self-actualisation - understanding motivations and needs is fundamental for persuasion. For example you would be more successful motivating a dog with meet than a carrot … so let’s explore why people buy.

Consumer Meta-Needs
Everything that can be sold falls into one or more category. You can sell stuff, provide a service, supply information, or entertain. Doing business requires understanding who needs your products and why they'd choose you. Why should a customer choose your company or product? Who would the product appeal to?

Price point. The customer has a need, your company supplies a solution at a lower price. This approach works for commodities, such as those found in grocery stores.
Brand name. Selling a product or service that lends prestige to the customer is target-specific snob appeal. A car such as a Maserati is a prestige purchase, an exercise in affordable affluence. If the customer loves the idea of a Mercedes, he won't seek a Skoda.
Convenience. Providing something that consumers already require or use, such as a lawn mowing service, rather than the customer mowing his own lawn. They have the service or function but want to save time or eliminate hassle. Convenience isn't something consumers remain loyal to, it's simply handy.
The fad. Everyone's doing or using it for the novelty. All want to belong to a group. This motivation applies to products and services that are discretionary and novel. Prestige, social needs, even fear can factor into this kind of purchase.
Education. Consumers discover a previously unknown need or desire by learning about a product or service. The approach works best for new inventions and products. Convincing customers they have a need they didn't know about is difficult. It's easier to achieve with word of mouth than with advertising.
Obligation. Consumers are compelled to buy. We don't like paying taxes, but we have to. We don't like paying the plumber, but he gets our call. Trust is big in this arena. Insurance agents, lawyers, and other professionals fall into this category. Consumers won't buy unless something forces them to.
Added value. A result of competition. It helps a company prove its product or service is demonstrably better. Think TV versus combined surround sound plasma TV/entertainment system. The consumer already spends the money. The goal is to shift the expenditure. The added value includes selling, installing, and/or servicing the product.
Technological advantage. Effective for companies that serve a narrow band of clients, such as specialised services for oil rigs. A narrow advantage can be meaningful in large applications. This sale is about staying on top of technology and in touch with key players.
Identity or subgroup. People seek out groups of like-minded people with similar interests. Health clubs or specialised travel agencies fall into this category.
Name recognition. Helps customers reach decisions with limited information. It's the store on the way to work. Your family buys the product. You heard about it from a friend. Little thought or analysis goes into these purchasing decisions. Political campaigns are an example. Most people vote on extremely limited factors; extensive knowledge of a candidate is rare. It may be we recognize a name.

This isn't a complete list. There are many others, including expensive versus inexpensive; one-time sale versus recurring sales; perishable versus durable; tangible versus intangible; personal versus business; and simple sale versus complex sale.

Understanding all the emotional and intellectual reasons that motivate clients and prospects is imperative. Are you thinking enough about why people should buy from you?


A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested. Morrinsville Classifieds was the 4th most visited index page for July.

Site of the Month is Morrinsville Motel - and they receive a free direct click through and feature image from www.morrinsville-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990


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