Selling or buying a property or business?

www.nzpropertyforsale.co.nz


Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to - www.thames-info.co.nz/cotswoldcottage (regular updates ensure this top Thames accommodation business is always busy with guests) - www.thames-info.co.nz/temata (a great Coromandel accommodation option) - www.thames-info.co.nz/Harcourts (check out their new feature property for sale) - www.tearoha-info.co.nz/pets (Te Aroha's ever popular cattery and boarding kennels).

May Stats - 6800 Pageviews from 3204 unique visitors.
May's top directories in order of popularity were -
www.morrinsville-info.co.nz/MorrinsvilleMotel
www.morrinsville-info.co.nz/floorman
www.morrinsville-info.co.nz/education
www.morrinsville-info.co.nz/CentralMotorLodge


Our most visited index pages, in order of popularity were: INFORMATION - ACCOMMODATION - CLASSIFIEDS - BUSINESSES - ACTIVITIES

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.morrinsville-info.co.nz/classifieds.html was the 3rd most visited directory on the site during May!!   Take a look at our top ranking town websites >>>>


Build Trust & Credibility with Testimonials

Everybody has bought something that was either faulty or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they've made the wrong decision. The best way to to assure customers is to have good, strong testimonials.

If a business has satisfied customers and return clients, it should have testimonials. Be proud of what you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.

The Difference Between Good and Better
In order to have testimonials work for your business/organisation and increase clientele, you should be careful how you phrase them. Testimonials are a marketing ploy, which means that they need to be geared towards making your company look impressive. For example, instead of using "I love this detox", use "This detox helped me lose weight and increased my energy levels." The second testimonial is a lot more attention-grabbing and will be more effective in gaining a customer's confidence than the first. Encourage customers who are willing to write testimonials to be specific. 

Hand Pick Your Testimonials
If you don't have any testimonials, check your company's emails for customers who sent compliments. If you can't find any ones you like, look at your client list and find out who is buying your products and at what frequency. Phone or email a handful of your best customers and ask them to write a specific testimonial. If they agree, have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.

Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction, so make the effort to get some strong testimonials. As an extra incentive you could consider offering a prize for the best testimonial received.

Tips for Effective and Conspicuous Locations

1. Once you have the testimonials, you need to work out where to put them on your website. Placement is crucial if you want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation link titled something like "Testimonials" or "Customer Feedback". This way more testimonials can be viewed on their own page.

2. Another effective option is to use rotating testimonials on a sidebar or prominent position on the index page (if you have any testimonials from known companies, you could offer to include the Company name and a link to their website as an extra enticement). An example of static feedback on the index page and also rotating product information can be found <<HERE>>.

3. Another way to present testimonials is to spread them throughout the site, highlighting them within the content using graphics, a colour block background or upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.

4. A cost effective way to include audio or video testimonials, if you have them, is to load them onto YouTube and then have us link you site to the clip.  This can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat if you don’t have software already installed in your computer. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.

There is no reason why you can't have one or two testimonials on your www.morrinsville-info.co.nz website as well as throughout your domain website if you have one. Remember that in order for testimonials to be effective, they need to be specific, believable and placed in a prominent locations throughout your website. Using these guidelines, your testimonials should build customer confidence and increase the success of your website.


This month we show the Usage by Country stats - Visitors from 47 countries have checked out www.morrinsville-info.co.nz ...

Usage by Country for May 2009

Top 30 of 47 Total Countries
# Hits Files KBytes Country
1 4958 30.96% 3748 37.29% 61879 33.17% New Zealand (Aotearoa)
2 2904 18.13% 2179 21.68% 35643 19.10% Unresolved/Unknown
3 2670 16.67% 1245 12.39% 26974 14.46% US Commercial
4 2478 15.47% 1594 15.86% 34675 18.58% Network
5 1330 8.31% 187 1.86% 5672 3.04% Russian Federation
6 347 2.17% 256 2.55% 3883 2.08% Australia
7 225 1.41% 152 1.51% 3791 2.03% Germany
8 150 0.94% 79 0.79% 978 0.52% Belgium
9 112 0.70% 68 0.68% 880 0.47% Non-Profit Organization
10 110 0.69% 65 0.65% 885 0.47% US Educational
11 92 0.57% 40 0.40% 562 0.30% Italy
12 80 0.50% 80 0.80% 4053 2.17% Romania
13 68 0.42% 41 0.41% 468 0.25% Czech Republic
14 64 0.40% 41 0.41% 525 0.28% Japan
15 59 0.37% 54 0.54% 991 0.53% South Africa
16 57 0.36% 38 0.38% 443 0.24% Thailand
17 44 0.27% 34 0.34% 738 0.40% Denmark
18 36 0.22% 30 0.30% 447 0.24% China
19 30 0.19% 27 0.27% 239 0.13% Ireland
20 28 0.17% 24 0.24% 306 0.16% Canada
21 26 0.16% 25 0.25% 281 0.15% France
22 18 0.11% 15 0.15% 319 0.17% Netherlands
23 14 0.09% 14 0.14% 198 0.11% Fiji
24 14 0.09% 7 0.07% 102 0.05% Peru
25 12 0.07% 12 0.12% 567 0.30% United Kingdom
26 11 0.07% 6 0.06% 79 0.04% Switzerland
27 9 0.06% 5 0.05% 83 0.04% India
28 9 0.06% 9 0.09% 75 0.04% Pakistan
29 8 0.05% 4 0.04% 40 0.02% Seychelles
30 7 0.04% 6 0.06% 83 0.04% Cyprus


Site of the Month is Morrinsville Country Market - and they receive a free direct click through and feature image from www.morrinsville-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

Don't want to receive our monthly newsletters any longer? Click Here to Unsubscribe