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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.thames-info.co.nz/avalon (conveniently located accommodation right in Thames township) and www.morrinsville-info.co.nz/EWJkitchens (order a new kitchen before 23 October and you could qualify for a free appliance).

August Stats - 6979 Pageviews from 3375 unique visitors.
August's top directories in order of popularity were -

www.morrinsville-info.co.nz/floorman
www.morrinsville-info.co.nz/MorrinsvilleMotel

www.morrinsville-info.co.nz/education
www.morrinsville-info.co.nz/market
www.morrinsville-info.co.nz/EWJkitchens
www.morrinsville-info.co.nz/CentralMotorLodge


Our most visited index pages, in order of popularity were: INFORMATION - ACCOMMODATION - ENQUIRY - BUSINESSES - CLASSIFIEDS - ACTIVITIES

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.morrinsville-info.co.nz/classifieds.html was the 5th most visited directory on the site during August!! Take a look at our top ranking town websites >>>>

SEO explained

SEO, or search engine optimisation, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a puzzling process. One of the reasons SEO is so mysterious is that it can be a complex endeavour and search engines are constantly changing the way they rank sites and the way the recognise the many tools of SEO.

At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their meticulous efforts in eliminating the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.

Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer, it can become difficult to distinguish the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.

Because the rules for SEO progress and change rapidly the mystique of search engine optimisation continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalise a site for bad incoming links.

The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to collect massive back links to websites such as link farms and irrelevant reciprocal linking, Google began to develop a way to reject links that were purchased or had minimal meaning or relevancy.

Even though back linking is used to manipulate search engine popularity, there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.

The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of genuinely relevant back linking partnerships, however, if the sites linking to you do not share any common information or products, Google will penalise you for the link. There are new programmes being developed by Google where your site could even be devalued if the site that links to you is determined to be bad quality, so it is important than ever who you carefully choose to link to, and also who links to you.

In the past many website owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them with suspicion.

The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalised by the search engines.  Here is a fantastic site where you can check the back links to your website - http://seopro.com.au/free-seo-tools/link-checker/.

Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.

Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realise they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information or the content is not relevant to your site, you should certainly ask them to remove your link.

Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.


Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go):

Top 215 of 215 Total Referrers
# Hits Referrer
1 7962 50.09% - (Direct Request)
2 1262 7.94% http://www.morrinsville-info.co.nz/
3 1057 6.65% http://www.morrinsville-info.co.nz/information.htm
4 728 4.58% http://www.morrinsville-info.co.nz/EWJkitchens/
5 567 3.57% http://www.morrinsville-info.co.nz/MorrinsvilleMotel/
6 508 3.20% http://www.morrinsville-info.co.nz/accommodation.htm
7 364 2.29% http://www.google.co.nz/search
8 355 2.23% http://www.morrinsville-info.co.nz/education/
9 304 1.91% http://www.morrinsville-info.co.nz/CentralMotorLodge/
10 212 1.33% http://www.morrinsville-info.co.nz/LalichBuilder/
11 207 1.30% http://www.morrinsville-info.co.nz/classifieds.html
12 157 0.99% http://www.morrinsville-info.co.nz/floorman/
13 118 0.74% http://www.morrinsville-info.co.nz/activities.html
14 106 0.67% http://www.morrinsville-info.co.nz/DBAppleyard/newsletter.html
15 106 0.67% http://www.morrinsville-info.co.nz/market/
16 105 0.66% http://www.morrinsville-info.co.nz/DBAppleyard/
17 104 0.65% http://www.morrinsville-info.co.nz/businesses.htm
18 101 0.64% http://www.morrinsville-info.co.nz/McLarensRuralServices/
19 88 0.55% http://www.morrinsville-info.co.nz/enquiry.html
20 79 0.50% http://www.bing.com/search
21 78 0.49% http://www.morrinsville-info.co.nz/newlistings.htm
22 58 0.36% http://www.google.com/search
23 56 0.35% http://www.morrinsville-info.co.nz/McLarensRuralServices/enquiry.html
24 51 0.32% http://www.morrinsville-info.co.nz/McLarensRuralServices/special.html
25 51 0.32% http://www.morrinsville-info.co.nz/littletheatre/
26 51 0.32% http://www.morrinsville-info.co.nz/oaklane/
27 48 0.30% http://www.morrinsville-info.co.nz/newsletters.html
28 40 0.25% http://www.morrinsville-info.co.nz/imagineif/
29 38 0.24% http://nz.search.yahoo.com/search
30 37 0.23% http://www.morrinsville-info.co.nz/agriculture.html
31 37 0.23% http://www.thames-info.co.nz/classifieds.html
32 33 0.21% http://morrinsville-info.co.nz/
33 33 0.21% http://www.tearoha-info.co.nz/classifieds.html
34 30 0.19% http://www.matamata-info.co.nz/classifieds.html
35 28 0.18% http://www.google.com.au/search
36 28 0.18% http://www.morrinsville-info.co.nz/map.html
37 27 0.17% http://www.morrinsville-info.co.nz
38 26 0.16% http://www.morrinsville-info.co.nz/shopping.html
39 25 0.16% http://morrinsville-info.co.nz/information.htm
40 23 0.14% http://74.125.155.132/search
41 22 0.14% http://images.google.co.nz/imgres
42 21 0.13% http://www.google.co.uk/search
43 21 0.13% http://www.morrinsville-info.co.nz/McLarensRuralServices/newsletter.html
44 19 0.12% http://www.morrinsville-info.co.nz/building.html
45 18 0.11% http://morrinsville-info.co.nz/education/
46 17 0.11% http://www.finda.co.nz/business/listing/y9n9/eastern-waikato-joinery/
47 17 0.11% http://www.followsite.com/bot.html
48 17 0.11% http://www.morrinsville-info.co.nz/100/
49 17 0.11% http://www.tearoha-info.co.nz/activities.html
50 15 0.09% http://search.atomz.com/search/
51 13 0.08% http://theinvestblog.com/
52 12 0.08% http://www.morrinsville-info.co.nz/littletheatre/events.html
53 11 0.07% http://au.yhs.search.yahoo.com/avg/search
54 11 0.07% http://starlogic.biz/Time_to_change_hosting
55 10 0.06% http://www.google.co.nz/url
56 8 0.05% http://morrinsville-info.co.nz/classifieds.html
57 8 0.05% http://new-zealand-nz.org/directory/category/waikato/
58 8 0.05% http://www.findamarket.co.nz/regions/waikato.aspx
59 8 0.05% http://www.google.de/search
60 8 0.05% http://www.morrinsville-info.co.nz/CooperAitken/
61 7 0.04% http://www.morrinsville-info.co.nz/august06.htm
62 7 0.04% http://www.nzpages.co.nz/search.html
63 7 0.04% http://www.tourism.net.nz/listings/frame/accommodation/28514
64 6 0.04% http://209.85.129.132/search
65 6 0.04% http://www.morrinsville-info.co.nz/McLarensRuralServices/acknowledgement.html
66 6 0.04% http://www.morrinsville-info.co.nz/news.html
67 6 0.04% http://www.morrinsville-info.co.nz/newsletter116.htm
68 6 0.04% http://www.servage.net/page/robot/
69 5 0.03% http://de.wikipedia.org/wiki/Morrinsville
70 5 0.03% http://images.google.ca/imgres
71 5 0.03% http://www.finda.co.nz/business/listing/y9ym/mclarens-rural-services-ltd/
72 5 0.03% http://www.google.ca/search
73 5 0.03% http://www.google.nl/search
74 4 0.03% http://74.125.93.132/translate_c
75 4 0.03% http://cash-blog.com/
76 4 0.03% http://whois.domaintools.com/morrinsville-info.co.nz
77 4 0.03% http://www.finda.co.nz/business/r/k/6/
78 4 0.03% http://www.morrinsvillenz.co.nz/business-a-z/
79 4 0.03% http://www.newzealandsites.co.nz/home_and_garden/building/Sheds_and_Garages/
80 4 0.03% http://www.newzealandwebsites.com/Home_and_Garden/Building/Sheds_and_Garages/
81 4 0.03% http://yellow.co.nz/companies/Builders/Kelvin-Lalich-Builders-Ltd/100111071_396.html
82 3 0.02% http://dotsters.ru/
83 3 0.02% http://images.google.co.uk/imgres
84 3 0.02% http://images.google.com.au/imgres
85 3 0.02% http://images.google.com/imgres
86 3 0.02% http://images.google.is/imgres
87 3 0.02% http://maps.google.co.nz/maps
88 3 0.02% http://morrinsville-info.co.nz/businesses.htm
89 3 0.02% http://search.yahoo.com/search
90 3 0.02% http://www.finda.co.nz/business/c/chainsaws-brush-cutters/2/
91 3 0.02% http://www.finda.co.nz/business/c/milking-machinery/
92 3 0.02% http://www.google.com.au/m/search
93 3 0.02% http://www.google.com/url
94 3 0.02% http://www.google.dk/search
95 3 0.02% http://www.matamata-info.co.nz/shopping.html
96 3 0.02% http://www.morrinsville-info.co.nz/newsletter107.htm
97 3 0.02% http://www.morrinsville-info.co.nz/newsletter112.htm
98 3 0.02% http://www.morrinsville-info.co.nz/newsletter117.htm
99 3 0.02% http://www.naturesmagick.co.nz/festival/the_site.asp
100 3 0.02% http://www.tearoha-info.co.nz/shopping.html
101 3 0.02% http://www.totaltravel.co.nz/link.asp
102 3 0.02% http://www.whois.sc/
103 2 0.01% http://dir.yahoo.com/Regional/Countries/New_Zealand/Regions/Waikato/Cities/Morrinsville/
104 2 0.01% http://images.google.cn/imglanding
105 2 0.01% http://images.google.co.in/imgres
106 2 0.01% http://images.google.de/imgres
107 2 0.01% http://nz.altavista.com/web/results
108 2 0.01% http://search.alot.com/web
109 2 0.01% http://search.hp.my.aol.co.nz/aol/search
110 2 0.01% http://search.imesh.com/intl/web
111 2 0.01% http://search.incredimail.com/
112 2 0.01% http://search.nzs.com/search
113 2 0.01% http://smart.apnoti.com/en/livesearch.html
114 2 0.01% http://translate.google.com.uy/translate_p
115 2 0.01% http://us.yhs.search.yahoo.com/avg/search
116 2 0.01% http://www.fastbrowsersearch.com/results/results.aspx
117 2 0.01% http://www.finda.co.nz/business/ar/waikato/k/
118 2 0.01% http://www.finda.co.nz/business/c/kitchen-fittings-design/4/
119 2 0.01% http://www.finda.co.nz/business/cr/cabinetmakers/k/2/
120 2 0.01% http://www.finda.co.nz/business/r/k/
121 2 0.01% http://www.finda.co.nz/business/r/k/14/
122 2 0.01% http://www.finda.co.nz/business/r/k/9/
123 2 0.01% http://www.floorman.co.nz/links.html
124 2 0.01% http://www.google.cn/search
125 2 0.01% http://www.google.co.nz/
126 2 0.01% http://www.google.co.nz/hws/search
127 2 0.01% http://www.google.com.my/search
128 2 0.01% http://www.masterjoiners.co.nz/regions.php
129 2 0.01% http://www.morrinsville-info.co.nz/DBAppleyard/appointment.html
130 2 0.01% http://www.morrinsville-info.co.nz/newsletter101.htm
131 2 0.01% http://www.morrinsville-info.co.nz/newsletter111.htm
132 2 0.01% http://www.morrinsvillegallery.org.nz/culture.php
133 2 0.01% http://www.newzealandwebsites.com/Home_and_Garden/Building/
134 2 0.01% http://www.nzmotels.co.nz/Hamilton/MorrinsvilleMotel.aspx
135 2 0.01% http://www.nzpages.co.nz/home_and_garden/22/a/
136 2 0.01% http://www.nzs.com/business/trade/building-and-construction/supplies/carpet-and-flooring/
137 2 0.01% http://www.nzsbdirectory.co.nz/NZSB_Agriculture.html
138 2 0.01% http://www.nzsearch.co.nz/search.aspx
139 2 0.01% http://www.top10000.info
140 2 0.01% http://www.ubd.co.nz/business/r/k/3/
141 2 0.01% myhealthcare.com
142 1 0.01% file:///C:/Documents and Settings/Administrator/\xe6\xa1\x8c\xe9\x9d\xa2/Pipers.nz clothing.htm
143 1 0.01% file:///C:/Documents and Settings/Administrator/\xe6\xa1\x8c\xe9\x9d\xa2/Pipers.nz.htm
144 1 0.01% http://au.search.yahoo.com/search
145 1 0.01% http://blog.me.net.nz/search/label/myweirdhumour
146 1 0.01% http://fresh-seafood-online.wholesalelobster.ca
147 1 0.01% http://guide.opendns.com/controller.php
148 1 0.01% http://heyolex.pop3.ru
149 1 0.01% http://hitocogi.front.ru
150 1 0.01% http://images.google.com.vn/imgres
151 1 0.01% http://images.google.ie/imgres
152 1 0.01% http://images.google.nl/imgres
153 1 0.01% http://loxgoxonxx.strefa.pl
154 1 0.01% http://loxto.freehostia.com
155 1 0.01% http://majestic12.co.uk/bot.php
156 1 0.01% http://maps.google.co.nz/maps/mpl
157 1 0.01% http://maps.google.com/maps
158 1 0.01% http://netfinder.co.nz/transfer.asp
159 1 0.01% http://rudvdhome.ru
160 1 0.01% http://seafoodimporters.largestlobster.com
161 1 0.01% http://search.aol.com/aol/search
162 1 0.01% http://search.babylon.com/
163 1 0.01% http://search.yahoo.co.jp/search
164 1 0.01% http://search1.mytelus.com/mytelus/ws/results/web/Morrinsville, New Zealand/1/1172/ptheader/Relevance/zoom
165 1 0.01% http://wapedia.mobi/de/Morrinsville
166 1 0.01% http://wholesale-live-bass.wholesalelobster.ca
167 1 0.01% http://www.absoluteastronomy.com/topics/Morrinsville
168 1 0.01% http://www.accommodationnewzealand.co.nz/city/waitomo-waikato/hamilton
169 1 0.01% http://www.asinglegirl.com/index.php
170 1 0.01% http://www.bloomindex.com/international-flower/new-zealand
171 1 0.01% http://www.communities.co.nz/Home/Waikato.cfm
172 1 0.01% http://www.crawler.com/search/results.aspx
173 1 0.01% http://www.eurofen.com/node/59
174 1 0.01% http://www.facebook.com/board.php
175 1 0.01% http://www.finda.co.nz/business/ac/waikato/chainsaws-brush-cutters/
176 1 0.01% http://www.finda.co.nz/business/ar/matamata-piako/k/
177 1 0.01% http://www.finda.co.nz/business/listing/y9px/morrinsville-motel/
178 1 0.01% http://www.google.co.in/search
179 1 0.01% http://www.google.co.jp/search
180 1 0.01% http://www.google.co.nz./search
181 1 0.01% http://www.google.co.nz/ig
182 1 0.01% http://www.google.co.uk/url
183 1 0.01% http://www.google.co.za/search
184 1 0.01% http://www.google.com.au/url
185 1 0.01% http://www.google.com.na/search
186 1 0.01% http://www.google.com.sg/search
187 1 0.01% http://www.google.com/custom
188 1 0.01% http://www.google.fr/search
189 1 0.01% http://www.google.ie/search
190 1 0.01% http://www.google.pl/search
191 1 0.01% http://www.indexnz.com/Top/Reference/City-Portals
192 1 0.01% http://www.indexnz.com/Top/Reference/City-Portals/
193 1 0.01% http://www.madefromnewzealand.com/businesses/eastern-waikato-joinery
194 1 0.01% http://www.matamata-info.co.nz/
195 1 0.01% http://www.morrinsville-info.co.nz/december06.htm
196 1 0.01% http://www.morrinsville-info.co.nz/education
197 1 0.01% http://www.morrinsville-info.co.nz/floorman/floorman/
198 1 0.01% http://www.morrinsville-info.co.nz/newsletter102.htm
199 1 0.01% http://www.morrinsville-info.co.nz/newsletter113.htm
200 1 0.01% http://www.morrinsville-info.co.nz/newsletter115.htm
201 1 0.01% http://www.morrinsville-info.co.nz/newsletter99.htm
202 1 0.01% http://www.naturescountrygold.co.nz/page/10-Orders
203 1 0.01% http://www.nz.co.nz/nz/listings/popup.asp
204 1 0.01% http://www.nzsearch.co.nz/category.aspx
205 1 0.01% http://www.piperpat.co.nz/NZLinks/NZEducation/PrimaryandSecondarySchools/WaikatoSchools/tabid/3243/Default.aspx
206 1 0.01% http://www.piperpat.co.nz/NZLinks/NZRetailMiscellaneousGoodsServices/GeneralRetail/Clothing/SpecialSizingClothingAlterationsEqu
207 1 0.01% http://www.soso.com/q
208 1 0.01% http://www.tattoodle.com/results/results.aspx
209 1 0.01% http://www.tesco.net/default.asp
210 1 0.01% http://www.theblogmoney.com
211 1 0.01% http://www.theshoppingportal.com/frame.asp
212 1 0.01% http://www.tourism.net.nz/listings/frame/visitor-information/32219
213 1 0.01% http://www.tourism.net.nz/region/waikato/accommodation/motels-and-motor-lodges/
214 1 0.01% http://www.yandex.ru/yandsearch
215 1 0.01% http://yofain.justfree.com

Site of the Month is the Cooper Aitken & Partners - and they receive a free direct click through and feature image from www.morrinsville-info.co.nz to their website.


Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990
Selling or buying a property or business?

www.nzpropertyforsale.co.nz

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