Selling or buying a property or business?

Our free click-through in the newsletters of - - - goes to the following website that carried out updates during January - CLICK ON THE IMAGE TO VIEW >>>>

Harcourts Real Estate

January Stats - unfortunately we had a glitch with the stats for January and are only able to provide stats from 21 - 31 January inclusive which were an impressive 3024 pages viewed by 1304 visitors.
The top directories for the last 10 days of January were -

Our most visited index pages, in order of popularity were: INFORMATION - ACCOMMODATION - BUSINESSES - NEWSLETTER 123 - NEWSLETTER 111 - ACTIVITIES - ENQUIRY - CLASSIFIEDS

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 8th most visited directory on the site during January!!   Take a look at our top ranking town websites >>>>

Getting ready for Generation Z

We all know about Gen X and Gen Y. The different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly.

Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born from the mid 1990's. Yes, that means that the top level of Gen Z is still only 15, but today's 15 year old is very different to previous generations and is an indicator of how businesses should be planning ahead.

Parents always joke that their child knows more about the computer than they do. More often than not, the child in the family was using MySpace years before Mum and Dad realised how convenient it can be for communicating with family and friends. They programme the video or DVD recorder. They understand the intricate system of remotes to put on a DVD. They can build websites while many parents are still struggling to understand Google. But what happens when these switched on teenagers become the working, spending consumers of tomorrow? Will business keep up where parents haven’t?

Analysing Generation Z

Marketing Charts reports on a study carried out a couple of years ago by Experian Consumer Research into the daily habits of 6-11 year old children. Although a US based study, the trend is so strong that it would be ridiculous to suggest a similar result wouldn’t occur here in New Zealand.

The research shows that 89% of this group is active online; and have developed very different communication styles and preferences to their parents. Due to the huge influence digital technology has had in their short lives, these children have experienced radically different childhood experiences to adults.

The continual flood of on-demand information and entertainment provided by modern technology has also developed some other noteworthy trends. As reported by Marketing Vox, Generation Z will be the most multi-tasking generation to have ever existed, perfectly comfortable with multiple information streams and activities running concurrently. Having a number of browser windows open at once, the TV on in the background while sending messages to friends is extremely common.

Plan for Future Consumers Now

These are the consumers of tomorrow. In less than five years, Generation Z will be working, earning and consuming. That means businesses have a four to five year window to prepare to deliver product and content in the methods preferred by this highly important group. There will be an increase of online shopping and downloading. Quick solution marketing that provides instant answers and fast purchasing will increase. This generation will be less tolerant of businesses that prefer to maintain traditional forms of communication and marketing. No email enquiries asking for a quote from these guys – they want to click and choose online, pay immediately and receive an instant response so they can move onto something else. This active group will be less interested in hybrid marketing – where an online presence merely enhances an offline business. Your business better be fully capable of servicing a customer without forcing them to the phone or suggesting they drop into your high street store. By then, they’ve already clicked back and bought from your competitor.

Social media is increasingly going to play a part in business / consumer relationships. Generation Z is far more interactive than any previous generation. Not for them the passive marketing of television or magazines. TV commercials can be skipped with a DVD recorder and you can’t click on a magazine. That isn’t to say that traditional marketing will disappear, but there will continue to be a shift to online media, whether through a PC or laptop or mobile phone, with the features and rapid response functionality they demand.

Traditional business models should start preparing for future marketing trends now. The early adopters will reap the rewards of the new consumers when they come of age throughout the next decade. Understanding the different behaviours, interests and preferences of this group can inform the strategies you adopt, regardless of whether you personally behave in this way.

You may not be web savvy, but within five years, your business will need to be as savvy as the kids are now.

This month we show the Usage by Country stats - For the last 10 days of January, Visitors from 28 countries have checked out ...

Usage by Country for January 2010
Top 28 of 28 Total Countries
# Hits Files KBytes Country
1 2632 38.75% 1967 45.83% 24755 36.51% New Zealand (Aotearoa)
2 990 14.58% 439 10.23% 8031 11.84% US Commercial
3 879 12.94% 584 13.61% 11728 17.30% Network
4 842 12.40% 601 14.00% 8056 11.88% Unresolved/Unknown
5 748 11.01% 177 4.12% 3521 5.19% Russian Federation
6 153 2.25% 150 3.49% 2923 4.31% Netherlands
7 145 2.13% 92 2.14% 4002 5.90% Non-Profit Organization
8 82 1.21% 49 1.14% 518 0.76% China
9 52 0.77% 36 0.84% 534 0.79% Germany
10 48 0.71% 38 0.89% 355 0.52% Japan
11 43 0.63% 37 0.86% 489 0.72% Australia
12 39 0.57% 39 0.91% 1762 2.60% Romania
13 35 0.52% 16 0.37% 199 0.29% Thailand
14 19 0.28% 16 0.37% 118 0.17% Viet Nam
15 17 0.25% 14 0.33% 196 0.29% Ghana
16 16 0.24% 11 0.26% 157 0.23% Old style Arpanet (arpa)
17 9 0.13% 9 0.21% 70 0.10% Canada
18 9 0.13% 9 0.21% 122 0.18% Malaysia
19 6 0.09% 5 0.12% 66 0.10% Hong Kong
20 5 0.07% 0 0.00% 0 0.00% Czech Republic
21 5 0.07% 4 0.09% 32 0.05% India
22 4 0.06% 1 0.02% 16 0.02% Ireland
23 4 0.06% 4 0.09% 87 0.13% United Kingdom
24 3 0.04% 1 0.02% 13 0.02% Greece
25 3 0.04% 2 0.05% 13 0.02% Italy
26 2 0.03% 1 0.02% 13 0.02% Seychelles
27 1 0.01% 1 0.02% 13 0.02% United Arab Emirates
28 1 0.01% 1 0.02% 13 0.02% Cote D'Ivoire (Ivory Coast)


Site of the Month is Eastern Waikato Joinery and they receive a free direct click through and feature image from to their website.

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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