After Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth. Links are the most important factor in Google’s ranking algorithm and it is important that you have the right links if you want to get high rankings and more visitors to your website.
Make no mistake about it: Google says that backlinks are very important
Earlier this year, Google’s Matt Cutts confirmed that links are very important if you want to get high rankings:
“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”
Last month, Matt Cutts confirmed this in another video:
“Backlinks still have many, many years left in them [...] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.”
Link building can be hard, but it is necessary?
If you want to succeed with your online business, you must continually work on getting quality backlinks to your website.
Although necessary, it’s not enough to have webpages with great content. That content will never be seen if your website does not have good quality backlinks.
How do you get these good links?
Good links are backlinks that deliver targeted visitors to your site. Links that are valuable to real website visitors will automatically increase the search engine rankings of your website.