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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.matamata-info.co.nz/MatamataClubInc (check out what's on at the Club!) - www.thames-info.co.nz/temata (fancy an Autumn break?) - www.tearoha-info.co.nz/HolidayPark (consistently Te Aroha's most popular website) - www.morrinsville-info.co.nz/market (definitely worth a visit!)

April Stats - 7944 Pageviews from 4231 unique visitors.
April's top directories in order of popularity were -
www.morrinsville-info.co.nz/floorservices

www.morrinsville-info.co.nz/floorman
www.morrinsville-info.co.nz/MorrinsvilleMotel
www.morrinsville-info.co.nz/market
www.morrinsville-info.co.nz/SportcraftBoats
www.morrinsville-info.co.nz/EWJkitchens
www.morrinsville-info.co.nz/education
www.morrinsville-info.co.nz/giftwrapped


Our most visited index pages, in order of popularity were: INFORMATION - BUSINESSES - ACCOMMODATION - CLASSIFIEDS - MAP


Are you giving your website the credit it deserves (Part 2)
(The first part of this article is available online for those of you that can't remember it - CLICK HERE)

Part 1 on how to justify your Web efforts offered ways to calculate the direct value of your website. But direct value measurements like sales, lead generation, and customer service efficiencies, are only part of the story. Time now to focus on the indirect value a site can add and how to claim credit where credit's due.

Granted, charting indirect value means focusing on visitor behaviours that are harder to track, value and quantify. Many site owners don't even try. They often say, "Oh, we don't sell products on our site, so we can't really come up with a dollar value for our website." Or they do sell online, but only take credit for the direct revenue dollars they generate, not taking into account the influence they likely had on purchases made via other channels.

They're short-changing themselves. If direct value is the only valid value, what's the point of all those glossy car sites? They don't sell cars, they only display them. Bettycrocker.com doesn't sell cake mix. Pampers.com doesn't sell nappies, but it does generate high value in the business-to-consumer (B2C) world. Even when you're not selling or capturing leads online you can still quantify your site's indirect value. Here are three ways to start:

Referrals. Many organisations use their sites to steer referrals to stockists or resellers who will handle the ultimate transaction. (That is actually what all those car sites are up to.) Are you getting credit? Site managers often tell me, "Our site is there to educate potential customers about our products and answer any questions." On further examination, the site's real role is to propel people to partner sites.

Track this action through redirects, count handoffs to stockists/resellers sites, then work with those partners to learn what percentage of those leads end up buying. That's revenue driven by your site.

Offline sales. People regularly use websites to research products or services, whether they buy them online or not. (Many businesses that conduct a very low percentage of sales online gain a large percent of new customers who conduct online research before making a purchase) A persuasive website obviously helps your business well beyond the "web". Your job is to find out how much. Ways to track your site's true influence:

Dedicated email. Perhaps you promote email contact in numerous channels, including stationery and advertising. The address you provide on your website shouldn't appear anywhere else, so that you can separate website leads from the others.

Dedicated phone number. Same tactic. Consider offering a special toll-free number on your site. That, too, breaks out website leads. Businesses are often surprised at how many phone leads really originated online.

Web-only offer codes or coupons. Give customers an exclusive, nominal premium offer and see how often it's redeemed in other channels.

Customer satisfaction. A good website can help improve overall satisfaction with your organisation. A bad one can throw satisfaction scores into a nosedive. If you regularly conduct customer satisfaction surveys after the sale, add a couple of website specific queries. Consider running surveys or questionnaires on the site itself, although the data won't be as accurate with self-selected respondents.

Combined with the direct-value metrics offered in Part 1, these simple tactics should help you to add up the real, total value of your website.


Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go)
Top 250 of 260 Total Referrers
# Hits Referrer
1 16807 46.09% http://www.morrinsville-info.co.nz/MorrinsvilleMotel/
2 8362 22.93% - (Direct Request)
3 2350 6.44% http://www.morrinsville-info.co.nz/
4 2204 6.04% http://www.morrinsville-info.co.nz/information.htm
5 630 1.73% http://www.morrinsville-info.co.nz/accommodation.htm
6 544 1.49% http://www.google.co.nz/search
7 530 1.45% http://www.morrinsville-info.co.nz/EWJkitchens/
8 516 1.42% http://www.morrinsville-info.co.nz/SportcraftBoats/
9 327 0.90% http://www.morrinsville-info.co.nz/businesses.htm
10 324 0.89% http://www.morrinsville-info.co.nz/education/
11 275 0.75% http://www.morrinsville-info.co.nz/CentralMotorLodge/
12 244 0.67% http://www.morrinsville-info.co.nz/floorservices/
13 232 0.64% http://www.morrinsville-info.co.nz/market/
14 226 0.62% http://www.morrinsville-info.co.nz/floorman/
15 202 0.55% http://www.google.com/search
16 163 0.45% http://www.morrinsville-info.co.nz/manor/
17 145 0.40% http://www.morrinsville-info.co.nz/classifieds.html
18 118 0.32% http://www.morrinsville-info.co.nz/giftwrapped/
19 116 0.32% http://www.morrinsville-info.co.nz/FloristBoutique/
20 114 0.31% http://www.morrinsville-info.co.nz/LalichBuilder/
21 99 0.27% http://www.morrinsville-info.co.nz/map.html
22 97 0.27% http://www.morrinsville-info.co.nz/WestpacTrustEventsCentre/
23 93 0.26% http://www.morrinsville-info.co.nz/education.html
24 92 0.25% http://www.tearoha-info.co.nz/classifieds.html
25 88 0.24% http://www.morrinsville-info.co.nz/agriculture.html
26 88 0.24% http://www.morrinsville-info.co.nz/newlistings.htm
27 87 0.24% http://www.morrinsville-info.co.nz/McLarensRuralServices/
28 84 0.23% http://www.morrinsville-info.co.nz/DBAppleyard/newsletter.html
29 73 0.20% http://www.morrinsville-info.co.nz/KereoneSchool/
30 61 0.17% http://www.morrinsville-info.co.nz/McLarensRuralServices/special.html
31 59 0.16% http://www.matamata-info.co.nz/classifieds.html
32 55 0.15% http://www.thames-info.co.nz/classifieds.html
33 40 0.11% http://www.google.com.au/search
34 35 0.10% http://favorstar.com/
35 30 0.08% http://www.google.co.uk/search
36 28 0.08% http://search.live.com/results.aspx
37 28 0.08% http://www.morrinsville-info.co.nz/McLarensRuralServices/newsletter.html
38 28 0.08% http://www.mpdc.govt.nz/Community Info/menu.htm
39 27 0.07% http://www.morrinsville-info.co.nz/valuer/
40 25 0.07% http://www.morrinsville-info.co.nz/newsletters.html
41 24 0.07% http://www.morrinsville-info.co.nz/building.html
42 22 0.06% http://images.google.com/imgres
43 21 0.06% http://www.morrinsville-info.co.nz/shopping.html
44 20 0.05% http://search.msn.com/results.aspx
45 19 0.05% http://search.yahoo.com/search
46 17 0.05% http://72.14.253.104/search
47 17 0.05% http://images.google.co.nz/imgres
48 16 0.04% http://search.xtramsn.co.nz/results.aspx
49 16 0.04% http://www.matamata-info.co.nz/shopping.html
50 16 0.04% http://www.morrinsville-info.co.nz/degussa/
51 15 0.04% http://www.morrinsville-info.co.nz
52 14 0.04% http://www.searchnz.co.nz/search.aspx
53 13 0.04% http://generic-personality.bravejournal.com/
54 13 0.04% http://majestic12.co.uk/bot.php
55 13 0.04% http://www.morrinsville-info.co.nz/paperplus/
56 12 0.03% http://www.netlist.co.nz/communities/Home/Waikato.cfm
57 12 0.03% http://www.tearohapools.co.nz/links/
58 11 0.03% http://en.wikipedia.org/wiki/Morrinsville
59 11 0.03% http://search.atomz.com/search/
60 11 0.03% http://www.genericsleepaid.com/generic-sonata
61 10 0.03% http://www.morrinsville-info.co.nz/enquiry.html
62 10 0.03% http://www.thames-info.co.nz/shopping.html
63 10 0.03% http://www.tourism.net.nz/listings/jump/accommodation/28514/main-listing
64 9 0.02% http://www.niccars.co.nz/morrinsville.htm
65 9 0.02% http://www.nzs.com/business/trade/automotive/dealers/more14.html
66 8 0.02% http://209.85.165.104/search
67 8 0.02% http://search.live.com/previewx.aspx
68 8 0.02% http://www.google.ca/search
69 8 0.02% http://www.morrinsville-info.co.nz/august06.htm
70 8 0.02% http://www.tourism.net.nz/listings/jump/accommodation/28514/page
71 7 0.02% http://www.420source.com/bp/c/1/3
72 7 0.02% http://www.morrinsville-info.co.nz/McLarensRuralServices/enquiry.html
73 7 0.02% http://www.morrinsville-info.co.nz/march07.htm
74 6 0.02% http://66.102.9.104/search
75 6 0.02% http://www.ask.com/web
76 6 0.02% http://www.google.co.nz/
77 6 0.02% http://www.morrinsville-info.co.nz/CooperAitken/
78 6 0.02% http://www.morrinsville-info.co.nz/floorman
79 6 0.02% http://www.morrinsville-info.co.nz/market
80 6 0.02% http://www.morrinsvilleproperty.co.nz/public/default.php
81 6 0.02% http://www.tearoha-info.co.nz/
82 6 0.02% http://www.tearoha-info.co.nz/shopping.html
83 6 0.02% http://www.ubd.co.nz/all-categories/Building-and-Construction/Kitchen-Renovation-Specialists/default.asp
84 5 0.01% http://74.6.146.244/search/cache
85 5 0.01% http://morrinsville-info.co.nz/information.htm
86 5 0.01% http://www.google.com/custom
87 5 0.01% http://www.google.com/ie
88 5 0.01% http://www.morrinsville-info.co.nz/october06.htm
89 5 0.01% http://www.morrinsville-info.co.nz/september06.htm
90 5 0.01% http://www.nzs.com/region/waikato/morrinsville/travel/accommodation/motels-and-motor-lodges/
91 5 0.01% http://www.nzsearch.co.nz/category.aspx
92 5 0.01% http://www.searchnz.co.nz/cgi-bin/search
93 4 0.01% http://66.249.93.104/translate_c
94 4 0.01% http://72.14.209.104/search
95 4 0.01% http://aolsearch.aol.co.uk/aol/search
96 4 0.01% http://honyaku.yahoofs.jp/url_result
97 4 0.01% http://images.search.yahoo.com/search/images/view
98 4 0.01% http://nz.search.yahoo.com/search
99 4 0.01% http://search.ninemsn.com.au/results.aspx
100 4 0.01% http://www.google.ch/search
101 4 0.01% http://www.google.es/search
102 4 0.01% http://www.google.nl/search
103 4 0.01% http://www.morrinsville-info.co.nz/EWJkitchens
104 4 0.01% http://www.morrinsville-info.co.nz/MorrinsvilleMotel
105 4 0.01% http://www.morrinsville-info.co.nz/SiteOfTheMonth.swf
106 4 0.01% http://www.morrinsville-info.co.nz/education
107 4 0.01% http://www.morrinsville-info.co.nz/floorservices
108 4 0.01% http://www.morrinsville-info.co.nz/november06.htm
109 4 0.01% http://www.morrinsvillehomes.co.nz/public/default.php
110 3 0.01% http://64.233.167.104/search
111 3 0.01% http://aolsearch.aol.com/aol/search
112 3 0.01% http://au.search.yahoo.com/search
113 3 0.01% http://ie.search.msn.com/migrate.asp
114 3 0.01% http://images.google.com.eg/imgres
115 3 0.01% http://random.yahoo.com/fast/ryl
116 3 0.01% http://www.floorman.co.nz/links.html
117 3 0.01% http://www.google.fi/search
118 3 0.01% http://www.google.ie/search
119 3 0.01% http://www.google.se/search
120 3 0.01% http://www.indexnz.com/Top/Reference/City-Portals
121 3 0.01% http://www.lemmefind.co.nz/search.php
122 3 0.01% http://www.morrinsville-info.co.nz/CentralMotorLodge
123 3 0.01% http://www.morrinsville-info.co.nz/LalichBuilder
124 3 0.01% http://www.morrinsville-info.co.nz/SportcraftBoats
125 3 0.01% http://www.morrinsville-info.co.nz/WestpacTrustEventsCentre
126 3 0.01% http://www.morrinsville-info.co.nz/giftwrapped
127 3 0.01% http://www.piperpat.co.nz/NZLinks/NZBusiness/NZAccounting/tabid/3015/ItemId/13252/Default.aspx
128 2 0.01% http://as.starware.com/dp/search
129 2 0.01% http://communities.co.nz/Home/Waikato.cfm
130 2 0.01% http://en.wikipedia.org/wiki/Image:Morrinsville.JPG
131 2 0.01% http://images.google.ca/imgres
132 2 0.01% http://images.google.com.au/imgres
133 2 0.01% http://morrinsville-info.co.nz/floorservices/
134 2 0.01% http://nzcentral.com/directory2/profile.asp
135 2 0.01% http://search.live.com/result.aspx
136 2 0.01% http://search.msn.co.uk/results.aspx
137 2 0.01% http://weblinks.newzealand.co.nz/pages/Building/Tradespeople___Services/Floor_Polishing___Sanding/index.html
138 2 0.01% http://webstats.motigo.com/s
139 2 0.01% http://www.answers.com/topic/morrinsville
140 2 0.01% http://www.atnewzealand.com/by-regions/waikato/localities/matamata
141 2 0.01% http://www.bestflowerdirectory.com/florist-by-region/oceania/new-zealand
142 2 0.01% http://www.destinationnz.co.nz/directory.php
143 2 0.01% http://www.flowertotal.com/international-florists/new-zealand/north-island/waikato
144 2 0.01% http://www.google.co.kr/search
145 2 0.01% http://www.google.com.ph/search
146 2 0.01% http://www.google.com/imgres
147 2 0.01% http://www.google.de/search
148 2 0.01% http://www.google.gr/search
149 2 0.01% http://www.google.nl/custom
150 2 0.01% http://www.morrinsville-info.co.nz/DBAppleyard/
151 2 0.01% http://www.morrinsville-info.co.nz/tatua
152 2 0.01% http://www.morrinsville-info.co.nz/valuer
153 2 0.01% http://www.morrinsville-info.co.nz/www.morrinsville-info.co.nz/floorservices
154 2 0.01% http://www.newzealandsites.co.nz/Home_and_Garden/Building/Sheds_and_Garages/
155 2 0.01% http://www.newzealandsites.co.nz/home_and_garden/building/2/
156 2 0.01% http://www.nzpages.co.nz/home_and_garden/building/12/a/
157 2 0.01% http://www.nzpages.co.nz/regions/waikato/morrinsville/
158 2 0.01% http://www.nzpropertyforsale.co.nz/resources/
159 2 0.01% http://www.nzsbdirectory.co.nz/NZSB_Agriculture.html
160 2 0.01% http://www.piperpat.co.nz/NZLinks/NZBusiness/NZRealEstate/WaikatoRealEstate/tabid/3037/Default.aspx
161 2 0.01% http://www.searchnz.co.nz./search.aspx
162 2 0.01% http://www.tearoha-info.co.nz/homesteadmountainview/
163 2 0.01% http://www.wwwdesign.co.nz/awards.html
164 1 0.00% http://66.249.91.104/translate_c
165 1 0.00% http://accommodation.kiwipages.co.nz/gosite.asp
166 1 0.00% http://accommodation.thewebdirectory.co.nz/travel_and_tourism/accommodation/bed_and_breakfast/waikato/default.asp
167 1 0.00% http://agencies-departments.kiwipages.co.nz/gosite.asp
168 1 0.00% http://agriculture-horticulture.kiwipages.co.nz/gosite.asp
169 1 0.00% http://agriculture-horticulture.thewebdirectory.co.nz/home_and_garden/building/default.asp
170 1 0.00% http://aolsearch.aol.co.uk/web
171 1 0.00% http://blog.me.net.nz/search
172 1 0.00% http://data.webads.co.nz/snz.asp
173 1 0.00% http://deliverflowers.twoday.net
174 1 0.00% http://estay.co.nz/directory/XcDirRedirect.asp
175 1 0.00% http://flowersdelivery.twoday.net
176 1 0.00% http://flowersinsanfrancisco.twoday.net
177 1 0.00% http://google-find-it.com/index.php
178 1 0.00% http://images.google.ch/imgres
179 1 0.00% http://images.google.com.pe/imgres
180 1 0.00% http://images.google.com/images
181 1 0.00% http://images.google.gr/imgres
182 1 0.00% http://images.google.nl/imgres
183 1 0.00% http://images.google.ru/imgres
184 1 0.00% http://matamata-info.co.nz
185 1 0.00% http://morrinsville-info.co.nz/EWJkitchens
186 1 0.00% http://morrinsville-info.co.nz/FloristBoutique
187 1 0.00% http://morrinsville-info.co.nz/MorrinsvilleMotel
188 1 0.00% http://morrinsville-info.co.nz/SportcraftBoats
189 1 0.00% http://morrinsville-info.co.nz/education
190 1 0.00% http://morrinsville-info.co.nz/floorman
191 1 0.00% http://morrinsville-info.co.nz/floorservices
192 1 0.00% http://morrinsville-info.co.nz/tatua
193 1 0.00% http://payday-loans1-swicki.eurekster.com/bad+credit+payday+loans/
194 1 0.00% http://payday-loans1-swicki.eurekster.com/cash+advance+payday+loans/
195 1 0.00% http://payday-loans1-swicki.eurekster.com/easy+payday+loans/
196 1 0.00% http://payday-loans1-swicki.eurekster.com/fast+cash+payday+loans/
197 1 0.00% http://payday-loans1-swicki.eurekster.com/faxless+payday+loans/
198 1 0.00% http://payday-loans1-swicki.eurekster.com/no+faxing+payday+loans/
199 1 0.00% http://payday-loans1-swicki.eurekster.com/payday+loans+online/
200 1 0.00% http://payday-loans1-swicki.eurekster.com/quick+payday+loans/
201 1 0.00% http://search.aol.com/aolcom/search
202 1 0.00% http://search.comcast.net/
203 1 0.00% http://search.live.com/images/results.aspx
204 1 0.00% http://search.msn.com/results.asp
205 1 0.00% http://search.mywebsearch.com/mywebsearch/GGmain.jhtml
206 1 0.00% http://search.ninemsn.com.au/images/results.aspx
207 1 0.00% http://search.sympatico.msn.ca/images/results.aspx
208 1 0.00% http://sympathyflowers.twoday.net
209 1 0.00% http://translate.google.com/translate
210 1 0.00% http://uk.search.yahoo.com/search
211 1 0.00% http://webdirect.co.nz/redirect.php
212 1 0.00% http://webdirectory.co.nz/redirect.php
213 1 0.00% http://weblinks.newzealand.co.nz/pages/Business___Services/Real_Estate___Property/Real_Estate___Property_For_Sale/more3.html
214 1 0.00% http://www.altavista.com/image/results
215 1 0.00% http://www.answers.com/Morrinsville, New Zealand
216 1 0.00% http://www.atnewzealand.com/by-regions/waikato/localities/morrinsville
217 1 0.00% http://www.atnewzealand.com/by-regions/waikato/travel-and-tourism/accommodation/bed-and-breakfast
218 1 0.00% http://www.bevirtual.ca/view_restaurant.aspx
219 1 0.00% http://www.carwanted.co.nz/dealerDetails.cfm
220 1 0.00% http://www.dogpile.com/info.dogpl/search/web/husqvana
221 1 0.00% http://www.giftwrapped.co.nz/links.html
222 1 0.00% http://www.google.be/search
223 1 0.00% http://www.google.cn/search
224 1 0.00% http://www.google.co.nz/custom
225 1 0.00% http://www.google.co.nz/ig
226 1 0.00% http://www.google.co.uk/ig
227 1 0.00% http://www.google.com.ar/search
228 1 0.00% http://www.google.com.br/search
229 1 0.00% http://www.google.com/Top/Regional/Oceania/New_Zealand/Waikato/Localities/Morrinsville/
230 1 0.00% http://www.google.dk/search
231 1 0.00% http://www.google.fr/search
232 1 0.00% http://www.google.no/search
233 1 0.00% http://www.google/search
234 1 0.00% http://www.greenlinemotors.co.nz/pages/promo.htm
235 1 0.00% http://www.intelseek.com/get_url.asp
236 1 0.00% http://www.kuro5hin.org/story/2006/5/8/54258/70609
237 1 0.00% http://www.matamata-info.co.nz
238 1 0.00% http://www.matamata-info.co.nz/
239 1 0.00% http://www.morrinsville-info.co.nz/CooperAitken
240 1 0.00% http://www.morrinsville-info.co.nz/DBAppleyard
241 1 0.00% http://www.morrinsville-info.co.nz/FloristBoutique
242 1 0.00% http://www.morrinsville-info.co.nz/KereoneSchool
243 1 0.00% http://www.morrinsville-info.co.nz/McLarensRuralServices
244 1 0.00% http://www.morrinsville-info.co.nz/MorrinsvilleMotel/policies.html
245 1 0.00% http://www.morrinsville-info.co.nz/degussa
246 1 0.00% http://www.morrinsville-info.co.nz/manor
247 1 0.00% http://www.morrinsville-info.co.nz/news.html
248 1 0.00% http://www.morrinsville-info.co.nz/paperplus
249 1 0.00% http://www.mpdc.govt.nz/community info/menu.htm
250 1 0.00% http://www.mpdc.govt.nz/link_comminfo.htm

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.morrinsville-info.co.nz/classifieds.html was the 4th most visited directory on the site during April!!

Site of the Month is Floor Services Limited - and they receive a free direct click through and feature image from www.morrinsville-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990
Selling or buying a property or business?

www.nzpropertyforsale.co.nz

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