The
Sender Line Gets E-Mail Opened
Although
we work on crafting brilliant subject lines that both create
impact and elude spam filters, the unsung hero of the day
is more likely to be the sender line. Research shows the
sender line drives 65 percent of open rates. Subject lines
drive just 35 percent.The latest in sender-line theory shows
the most effective sender fields are (in descending order):
The
sender's name, if it's known to the recipient.
This can range from the well-known CEO of a company to
a day-to-day contact, such as the telephone receptionist.
Company
name, if it's known and respected.
An
unknown sender's name, as long as it's legitimate.
People are more likely to click on the name of a real
person than something that says "[email protected]"
or "your [email protected]." (We are more likely to open
an email with a real name on it, on the off chance it's
from a prospective client or a colleague whose name escapes
us.)
Don't
Overlook Referral Marketing
You've
heard it before: Put a forwarding message in your email.
You'd be surprised how often this old recommendation is
still overlooked.
Bear
in mind "business readers know the value of sharing ideas
and want to help their colleagues. So if they find something
valuable, they're eager to pass it along."
It's
up to you to remind them.
You
can supercharge your forwarding message by:
Provide
a reason for forwarding, such as the benefit of the product
will be maximised if everyone in the office uses it. Or
it's available for a limited time only at a reduced price.
E-Mail
Is a Personal Medium
Email
is "me-to-you" marketing ... so treat it as such
...
Address
the recipient by name if possible.
Personalize
as much relevant information as possible.
Make
sure a signature is included which includes name, phone
number/s and website link.
Write
to prospects the way a salesperson would. Get to know
their needs and wants. Making them feel good about doing
business with you. And sell to them in the way they want
to buy.
When
you sit down to write your email message, look at your
best customer profile. In your mind, create a picture
of a real person who fits that description. Think about
that person's day, the challenges he or she faces, and
what about your product or service would make his or her
life easier. Hand write a quick note to that person to
get your thoughts flowing. A good email letter will probably
come out of it.
A
great way to improve your link popularity which is directly
related to your search engine ranking, is to take advantage
of our FREE
classified advertisement offer. We have "classifieds"
on our four town websites (www.matamata-info.co.nz/classifieds.html
- www.morrinsville-info.co.nz/classifieds.html
- www.tearoha-info.co.nz/classifieds.html
- www.thames-info.co.nz/classifieds.html)
and they receive an enormous amount of visitors - if you're
not there you're missing out !! All you have to do is forward
us 25 words about your business - a breeze surely!! Your classified
advertisement will be linked to your website and also have
an email link on it if requested - www.morrinsville-info.co.nz/classifieds.html
was the 5th most visited directory on the site during November!!
Site
of the Month is the combined Morrinsville Schools
website - and they receive a free direct click
through and feature image from www.morrinsville-info.co.nz
to their website.
Wishing
you all a very Merry Christmas and we look forward to
a prosperous 2007!!
(Please
note that our office will be closed from 19-27 December
2006)
Leanne
Taylor
:: www.wwwdesign.co.nz
::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990
Selling
or buying a property or business?
www.nzpropertyforsale.co.nz
Special
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or $24.95 (FEATURED)
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Christmas
Gift Deadlines
New Zealand - 18 December
Australia - 10 December
Rest of the
World - 3 December
- still might
make it!
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